tag:blogger.com,1999:blog-66621117588226052302011-07-30T23:27:00.873-04:00Element Marketing provides strategic consulting and executional services to small and mid-sized businesses.Caseynoreply@blogger.comBlogger201100tag:blogger.com,1999:blog-6662111758822605230.post-59998934410193093682010-01-02T12:51:00.000-05:002010-01-05T13:55:53.718-05:00

I can't imagine there are too many of us who are sad to see the passing of 2009, at least in terms of business, budgets and jobs. I don't know of anyone who can't say it was a rough year, but it's also true that out of adversity rises opportunity, and I for one, still see the opportunities that lie ahead.In the Ad Age article Planning Your Next Move in Ad Land, Ad Age asked its correspondents to

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-24711810111312175862009-11-09T17:40:00.006-05:002009-11-17T08:53:39.320-05:00

This article from AdAge discusses the case made by the Association of National Advertisers that marketers should be the ones to lead the country out of the current recession, and cites examples of CMOs who have led such turnarounds with their own big brands.While the recovery of the country will rest largely with the recovery of these brands and companies in terms of prompting hiring and consumer

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-12249788821412061162009-11-02T13:46:00.003-05:002009-11-09T14:59:07.809-05:00

(From AdAge) Facebook's latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to their site and platform. And some of the changes will especially impact marketers.The highlights:Near-term changesOpt-in emailNotifications Put on NoticeA Shift to the LeftLong-term changesFanning out Across the WebAnalytics

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-55833760023943944192009-10-30T18:40:00.006-04:002009-11-09T14:58:35.881-05:00

So I've been attending a lot of events lately - expanding both my network and my horizons. I've handed out a hundred or so business cards and have received many compliments on the logo, the printing or both, so I realized I'm long overdue to give those guys a proper shout out.My good friend TJ Harley designed the Element logos for us and we couldn't have been happier. TJ is the graphics manager

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-78503137188163235512009-10-21T08:44:00.003-04:002009-11-09T14:58:07.341-05:00

If you're on Facebook (and let's face it, who's not these days?) you're probably "friends" with at least one business. But how do you befriend a business? On Facebook anyway, you don't, or shouldn't, but many businesses are so eager to have a presence that they don't take the time to research or understand how to go about it correctly.Below is a link to an informative article which discusses the

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-51918335604586595152009-10-19T16:29:00.003-04:002009-11-09T14:57:00.678-05:00

I just saw Southwest Airlines tv spot promoting their "bags fly free" policy (and pointing out that they remain in the minority of airlines not charging fees for checking bags). This hits particularly close to home as my husband and I recently took a 5-day tip to Austin, TX via US Air, and ended up spending $140 to get our bags there and back (US Air charges ... one suitcase each plus golf clubs)

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-10121763034335763962009-09-30T17:03:00.000-04:002009-09-30T18:24:35.711-04:00

http://www.readwriteweb.com/archives/how_to_use_facebook_5_tips_for_better_social_networking.phpBecause we can't have too many tips on how to use this powerful tool.

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-61833543162443500622009-09-29T13:02:00.003-04:002009-09-30T18:25:29.194-04:00

The 4 Cs of Social Media Marketing TalentZoo.comShared via AddThis

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-16318305901654233922009-09-21T17:05:00.004-04:002009-09-21T18:37:18.162-04:00

http://www.allfacebook.com/2009/08/10-ways-to-build-a-brand-you-can-be-proud-of/This is a great article about how to use Facebook as a branding tool for your business, and how to get the most out of it. The highlights:1. Use A Consistent Design2. Determine Your Brand Personality3. Have A Consistent Dialogue4. Define Your Target Market5. Know What Your Brand Is Selling6. Figure Out The Terms That

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-50324883129012173142009-09-12T17:01:00.008-04:002009-09-30T18:25:58.068-04:00

Via Twitter:eproulx: RT @lisahickey: "A client said 'that sounds like a logistical nightmare' and I replied 'luckily, I have logistical nightmare experience.' "I laughed out loud when I saw that tweet because it is so true of every marketing job I've had. Not long ago I had the challenge of coordinating 2 simultaneous, out-of-state photo shoots under one roof with with 2 clients, 2 sets and 2

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-6008204189070346562009-09-11T11:58:00.007-04:002009-09-30T18:26:18.761-04:00

http://adage.com/article?article_id=138816Although many marketers still funnel out messaging in hopes of reaching and resonating their message with the consumer, the marketing paradigm is shifting to focus on the " Power of Pull." This means a marketer needs to create relevant content that will engage consumers to strike up dialogue about the subject/product/service. Consumers are more savvy and

Keirahttp://www.blogger.com/profile/12790886459701878848noreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-78423749173565945992009-09-04T14:07:00.004-04:002009-09-04T14:15:39.199-04:00

Below is an exerpt from a great article about some of the "dos and don'ts" for using Twitter. As with manners of any kind, I think we could all use a little reminding every once in awhile.From "10 rules for the Twitter neophyte" (click to read the entire article: http://blogs.techrepublic.com.com/10things/?p=979)The rules:1. Don’t direct-message me with something you are selling, especially at

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-80573959371999924282009-08-20T09:07:00.005-04:002009-08-25T13:32:04.247-04:00

I attended a great networking event last night hosted by the Startup Chicks (http://www.startupchicks.net/), a group of female entrepreneurs. It was a roundtable set up where we were randomly assigned to tables, and each table had a moderator which changed 3 times, every 30 minutes. Each 30 minute session had it's own topic, and one of them was Sales & Marketing. The moderator asked me what made

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-1857364562116998672009-07-23T18:10:00.003-04:002009-08-13T17:12:40.129-04:00

http://adage.com/digitalnext/article?article_id=138023Compelling article about the future of advertising, and not all that surprising. But other than the fact that digital is easier to measure, is it a good thing or a bad thing? Or as Dorothy would say, "Is it a good witch or a bad witch?" And Glinda responds, "Why it isn't a witch at all!" I'd have to agree and say it's neither good nor bad, but

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-86908416641058441192009-07-16T09:44:00.004-04:002009-07-16T10:23:37.686-04:00

It is true! Getting out there and introducing yourself to people can be a bit intimidating. But, I am here to tell you that it wont kill you. I am a fairly out-going person, and find it fairly easy to speak to people. However, I too have bouts of apprehension when I have decided to attend networking events. Will I find anyone to speak with? Will they be interested in what I have to say? But

Keirahttp://www.blogger.com/profile/12790886459701878848noreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-61779927115260565382009-07-06T17:00:00.006-04:002009-07-07T10:14:26.909-04:00

http://adage.com/smallagency/post?article_id=137730I think this is an interesting article and a "sign of the times." New business development is at the forefront of a lot of minds lately, even if only as a survival tactic rather than as a dedicated strategy. In talking to friends, family and colleagues, we've noticed a lot of smaller business having a particularly hard time because (1) until now

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-32884641988732250352009-06-23T09:56:00.012-04:002009-09-29T13:12:59.443-04:00

When a company decides it is time to re-brand its image, it is an exciting and busy time for its marketing team. Fortunately, I have had the opportunity to work for both small and large companies during their re-brand.It was early 2000's, and I was working in Turner's in-house Ad Agency, RET Media. It is/was a great department full of young, driven people, focused on the new face of Turner. TNT

Keirahttp://www.blogger.com/profile/12790886459701878848noreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-24853510615346864562009-06-22T17:51:00.011-04:002009-09-29T13:12:30.066-04:00

These are some of the items that were developed for Coca-Cola for a program I managed while with Arc Worldwide. The program was called Give It Back, and it began as an initiative to increase awareness and incidence of recycling on college and university campuses nationwide. It quickly became such a success that we helped them take it to the RNC and RNC Conventions last summer, and before long it

Caseynoreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-55636663156637547302009-06-18T19:24:00.005-04:002009-09-04T17:01:48.395-04:00

Casey said it perfectly, when she wrote that Element Marketing was not only established to be the next step in our career path, but a mission to help small businesses weather the current economy. Although cliche, when life gives you lemons, make lemonade! So, we have done just that by developing our company, focusing on the small business, and making it a priority to serve them to the best of our

Keirahttp://www.blogger.com/profile/12790886459701878848noreply@blogger.com0tag:blogger.com,1999:blog-6662111758822605230.post-91114402887266290732009-06-15T09:04:00.002-04:002009-09-04T17:02:44.058-04:00

Hi everyone! Welcome to our site, and thanks for joining us on this new venture. A little bit of information about us:Element Marketing was formed by myself, Casey Blackwood and Keira Sullivan - two friends and former college roommates who both, until recently, enjoyed successful marketing careers working in various industries with companies of all shapes and sizes (Arc Worldwide/Leo Burnett, The

Caseynoreply@blogger.com0