November 2, 2009

AdAge: Facebook's Big Changes: Action Items for Marketers

(From AdAge) Facebook's latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to their site and platform. And some of the changes will especially impact marketers.

The highlights:

Near-term changes

  1. Opt-in email
  2. Notifications Put on Notice
  3. A Shift to the Left

Long-term changes

  1. Fanning out Across the Web
  2. Analytics Upgrade

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