Coca-Cola Give It Back

These are some of the items that were developed for Coca-Cola for a program I managed while with Arc Worldwide. The program was called Give It Back, and it began as an initiative to increase awareness and incidence of recycling on college and university campuses nationwide. It quickly became such a success that we helped them take it to the RNC and RNC Conventions last summer, and before long it was adopted as the bottle/can recycling platform for all of Coca-Cola North America. It's a program I'm extremely proud to have been a part of, and is an amazing example of creativity that has the power to transform human behavior.