Rejuvenate your Business by Re-branding it!!

When a company decides it is time to re-brand its image, it is an exciting and busy time for its marketing team. Fortunately, I have had the opportunity to work for both small and large companies during their re-brand.

It was early 2000's, and I was working in Turner's in-house Ad Agency, RET Media. It is/was a great department full of young, driven people, focused on the new face of Turner. TNT adopted the catch phrase "We Know Drama," airing programs like Law & Order and The Closer, while TBS began to air comedies, like Sex & the City, Everybody Loves Raymond, and Seinfeld. Sex & the City became my baby, and I worked with numerous print vehicles, out of home vendors, and web-sites to make sure our new "Very Funny" image was top of mind. It was a huge turning point for the Media Conglomerate, and I was ecstatic to be a part of it.

Just recently, I was brought on by a smaller company Filta Group, Inc. to re-brand its image to incorporate their push to be known as the Environmental Kitchen Solutions partner. They were interested in branding with print media, a new web-site, all new marketing collateral, and a new perception in the marketplace.

To re-brand a company is a time-consuming process, and most of the time, you will not see results over-night. However, it keeps your image fresh, approachable, and tells consumers that you are not remaining stagnate and set in old ways. I have heard from sceptics; small business owners that have remained profitable yet have not changed their image over the last few decades, abiding by the catch phrase "if its not broken, why fix it?" My response is that you are going to have new consumers in the market place very soon. Consumers who have never known life without a computer and recent technology. The consumers of the future are smart, savvy shoppers who respect new ideas and imagery, and by re-branding you will catch their attention and gain their respect of your business.