http://www.readwriteweb.com/archives/how_to_use_facebook_5_tips_for_better_social_networking.php
Because we can't have too many tips on how to use this powerful tool.
September 30, 2009
September 29, 2009
September 21, 2009
Building Your Brand on Facebook
http://www.allfacebook.com/2009/08/10-ways-to-build-a-brand-you-can-be-proud-of/
This is a great article about how to use Facebook as a branding tool for your business, and how to get the most out of it. The highlights:
1. Use A Consistent Design
2. Determine Your Brand Personality
3. Have A Consistent Dialogue
4. Define Your Target Market
5. Know What Your Brand Is Selling
6. Figure Out The Terms That Drive Action From Your Market
7. Listen To Your Target Market
8. Provide Relevant Content That Amplifies Your Brand
9. Create Great Content
10. Leverage Multiple Branding Channels
If your business needs a hand building your brand on Facebook, or someone to help keep the conversation going with your fans, this is an area we specialize in and we are more than happy to help.
This is a great article about how to use Facebook as a branding tool for your business, and how to get the most out of it. The highlights:
1. Use A Consistent Design
2. Determine Your Brand Personality
3. Have A Consistent Dialogue
4. Define Your Target Market
5. Know What Your Brand Is Selling
6. Figure Out The Terms That Drive Action From Your Market
7. Listen To Your Target Market
8. Provide Relevant Content That Amplifies Your Brand
9. Create Great Content
10. Leverage Multiple Branding Channels
If your business needs a hand building your brand on Facebook, or someone to help keep the conversation going with your fans, this is an area we specialize in and we are more than happy to help.
September 12, 2009
Logistical Nightmares
Via Twitter:
eproulx: RT @lisahickey: "A client said 'that sounds like a logistical nightmare' and I replied 'luckily, I have logistical nightmare experience.' "
I laughed out loud when I saw that tweet because it is so true of every marketing job I've had. Not long ago I had the challenge of coordinating 2 simultaneous, out-of-state photo shoots under one roof with with 2 clients, 2 sets and 2 photographers, for 2 projects that ultimately needed to be merged into one. Pulling off projects like this though, is what I live for. And I think that skills and experiences like this are so often underestimated and unnoticed when it comes to good marketing. Marketing is very much about solving problems -logistical or otherwise - and the best markers are usually also the best problem solvers.
eproulx: RT @lisahickey: "A client said 'that sounds like a logistical nightmare' and I replied 'luckily, I have logistical nightmare experience.' "
I laughed out loud when I saw that tweet because it is so true of every marketing job I've had. Not long ago I had the challenge of coordinating 2 simultaneous, out-of-state photo shoots under one roof with with 2 clients, 2 sets and 2 photographers, for 2 projects that ultimately needed to be merged into one. Pulling off projects like this though, is what I live for. And I think that skills and experiences like this are so often underestimated and unnoticed when it comes to good marketing. Marketing is very much about solving problems -logistical or otherwise - and the best markers are usually also the best problem solvers.
September 11, 2009
Tap Into the 'Power of Pull' to Get Your Brand Out There (AdAge)
http://adage.com/article?article_id=138816
Although many marketers still funnel out messaging in hopes of reaching and resonating their message with the consumer, the marketing paradigm is shifting to focus on the " Power of Pull." This means a marketer needs to create relevant content that will engage consumers to strike up dialogue about the subject/product/service. Consumers are more savvy and as a result we as marketers need to be mindful of the new paradigm and act accordingly. Three considerations:
1. Create Resources That Inform The Conversation
i.e. Act as an expert in the digital arena in a given niche.
2. Adopt Rather Than Invent
i.e. Do not re-create the wheel. Strategic partnerships are still relevant
3. Write For Searches Not Just For Readers
i.e. A website for toothpaste should also include "how to brush teeth"
These are top of the line points of interest in the shift towards a "Pull" marketing paradigm. The "Power of Pull" is here to stay for the time being, but we should continue to formulate answers on how to efficiently get to this place where engaging the customer is the number one priority. Because remember the only thing that is constant is change, especially in marketing.
Although many marketers still funnel out messaging in hopes of reaching and resonating their message with the consumer, the marketing paradigm is shifting to focus on the " Power of Pull." This means a marketer needs to create relevant content that will engage consumers to strike up dialogue about the subject/product/service. Consumers are more savvy and as a result we as marketers need to be mindful of the new paradigm and act accordingly. Three considerations:
1. Create Resources That Inform The Conversation
i.e. Act as an expert in the digital arena in a given niche.
2. Adopt Rather Than Invent
i.e. Do not re-create the wheel. Strategic partnerships are still relevant
3. Write For Searches Not Just For Readers
i.e. A website for toothpaste should also include "how to brush teeth"
These are top of the line points of interest in the shift towards a "Pull" marketing paradigm. The "Power of Pull" is here to stay for the time being, but we should continue to formulate answers on how to efficiently get to this place where engaging the customer is the number one priority. Because remember the only thing that is constant is change, especially in marketing.
September 4, 2009
10 rules for the Twitter neophyte
Below is an exerpt from a great article about some of the "dos and don'ts" for using Twitter. As with manners of any kind, I think we could all use a little reminding every once in awhile.
From "10 rules for the Twitter neophyte" (click to read the entire article: http://blogs.techrepublic.com.com/10things/?p=979)
The rules:
1. Don’t direct-message me with something you are selling, especially at odd hours. That will get you deleted.
2. Don’t follow anyone whose messages say “Follow me.” Saying it is not a good reason.
3. Never follow anyone whose name is a city, vacation spot, or other vague reference.
4. Don’t follow anyone whose ratio of followers to following is more than 4:1. (Sorry celebs — any exceptions to this have to be outrageously interesting, and most of you are not.)
5. If you talk more than once about what you ate recently, you get unfollowed. No exceptions.
6. Don’t follow people who use “@” to direct-message someone with some personal comment instead of using “d.” (e.g., @Joe “Yeah.”) This either means the person isn’t following you or you are just lazy.
7. Don’t follow people with o_O as their icon/photo. Lame (or spam).
8. Porn and other raw sewage gets deleted and/or blocked. Sorry; not my idea of a network.
9. Unfollow people who keep sending the same message. Once might be an error or a correction, but this is the wrong way to overcome the “shotgun” shortcomings of Twitter.
10. Ignore and possibly unfollow people who consistently send out a URL with no explanation. Unless you have a network of only your relatives, why would anyone expect people to click on something just because they sent it?
From "10 rules for the Twitter neophyte" (click to read the entire article: http://blogs.techrepublic.com.com/10things/?p=979)
The rules:
1. Don’t direct-message me with something you are selling, especially at odd hours. That will get you deleted.
2. Don’t follow anyone whose messages say “Follow me.” Saying it is not a good reason.
3. Never follow anyone whose name is a city, vacation spot, or other vague reference.
4. Don’t follow anyone whose ratio of followers to following is more than 4:1. (Sorry celebs — any exceptions to this have to be outrageously interesting, and most of you are not.)
5. If you talk more than once about what you ate recently, you get unfollowed. No exceptions.
6. Don’t follow people who use “@” to direct-message someone with some personal comment instead of using “d.” (e.g., @Joe “Yeah.”) This either means the person isn’t following you or you are just lazy.
7. Don’t follow people with o_O as their icon/photo. Lame (or spam).
8. Porn and other raw sewage gets deleted and/or blocked. Sorry; not my idea of a network.
9. Unfollow people who keep sending the same message. Once might be an error or a correction, but this is the wrong way to overcome the “shotgun” shortcomings of Twitter.
10. Ignore and possibly unfollow people who consistently send out a URL with no explanation. Unless you have a network of only your relatives, why would anyone expect people to click on something just because they sent it?
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