Tap Into the 'Power of Pull' to Get Your Brand Out There (AdAge)

http://adage.com/article?article_id=138816
Although many marketers still funnel out messaging in hopes of reaching and resonating their message with the consumer, the marketing paradigm is shifting to focus on the " Power of Pull." This means a marketer needs to create relevant content that will engage consumers to strike up dialogue about the subject/product/service. Consumers are more savvy and as a result we as marketers need to be mindful of the new paradigm and act accordingly. Three considerations:

1. Create Resources That Inform The Conversation
i.e. Act as an expert in the digital arena in a given niche.

2. Adopt Rather Than Invent
i.e. Do not re-create the wheel. Strategic partnerships are still relevant

3. Write For Searches Not Just For Readers
i.e. A website for toothpaste should also include "how to brush teeth"

These are top of the line points of interest in the shift towards a "Pull" marketing paradigm. The "Power of Pull" is here to stay for the time being, but we should continue to formulate answers on how to efficiently get to this place where engaging the customer is the number one priority. Because remember the only thing that is constant is change, especially in marketing.