Logistical Nightmares

Via Twitter:
eproulx: RT @lisahickey: "A client said 'that sounds like a logistical nightmare' and I replied 'luckily, I have logistical nightmare experience.' "

I laughed out loud when I saw that tweet because it is so true of every marketing job I've had. Not long ago I had the challenge of coordinating 2 simultaneous, out-of-state photo shoots under one roof with with 2 clients, 2 sets and 2 photographers, for 2 projects that ultimately needed to be merged into one. Pulling off projects like this though, is what I live for. And I think that skills and experiences like this are so often underestimated and unnoticed when it comes to good marketing. Marketing is very much about solving problems -logistical or otherwise - and the best markers are usually also the best problem solvers.